Tuesday, February 14, 2012

What it's not

I received a press release from The New York Times Knowledge Network, announcing two new online music courses.  One of the courses is on Wagner's Ring Cycle, starting on March 19 to prepare potential audiences for the Met's productions of the cycle in April and May.  This course is described in a very positive light: "participants in this webcast will have the opportunity to delve into the significance of Wagner’s Ring Cycle in 20th-century history, philosophy, culture, and even film with one of USC’s most distinguished faculty members."

The other course, however, feels the need to tell what it's not.  Entitled "How to Listen to Classical Music," the press release describes it as "[n]ot a music theory course, not a music history course, this is a joyful listening tour led by The New York Times’ classical music reporter Daniel J. Wakin."  Directly contradicting this description is the previous sentence, including this tidbit: "">this delightful three-week course is designed to help students recognize elements unique to classical music and identify favorite musicians and composers."  Last time I checked, music theory courses were all about helping students recognize elements of music. Perhaps not unique to classical music, in fact I prefer to point out the universal nature of music theory concepts, and how they appear in different ways in different music genres.

I was about to write that I don't understand why the authors of the press release felt the need to distance the course from music theory or music history, but I realized that isn't true.  I know that classical music is perceived to suffer from the slurs of elitism, epitomized by academic courses that perpetuate technical jargon intended to keep the riff raff out.  And naturally, said academic courses are dull, boring, and unrelated to the joys of listening to music.  The PR people at the NYT want to counter that perception, by reassuring potential students that their online course will be fun, and directly relevant to music listeners.  The implied anti-elitism of the dig against music theory and music history is ironic, given the name of the course.  I would never tell an audience how they must or should listen to classical music.  I am happy to point out interesting features as uncovered by study in music theory and music history, hoping that these features will enrich the audience's listening experience, but without proscribing other means of establishing connections to the music.

I think this class will probably be very interesting.  I enjoy some of Wakin's reviews and articles, and I think online courses provide the technology for interesting multi-media presentations of concepts for interested learners.  My mother-in-law is taking a similar course right now through the University of Wisconsin, and is enjoying it a great deal.  But I think the PR department needs to rethink how to brand this course, especially if they want music theorists and musicologists to support the concept.  Don't make us into bogey men (and women).  Instead, embrace the depth of music learning that has been uncovered, and indicate how this knowledge can affect the listening experience.

5 comments:

Lisa Hirsch said...

Oh, Scott, you are over thinking this. They used the wording they used to put across that this will be fun, that you don't have to be able to read music, and that participants don't need any special knowledge at all to enjoy the class and learn from it. They'll be with newbies like them.

it's nothing to do with elitism, I am sure.

Lisa Hirsch said...

I think the branding is exactly right, too. Why would anyone not support a class that gets people listening and leaves them knowing more? You don't need to know what an augmented sixth is to listen intelligently to music.

Scott said...

I don't have a problem at all with encouraging people to listen to music intelligently. My problem is using "music theory" and "music history" as the opposite of a joyful listening tour. This attitude was even heard on NPR yesterday, when Rob Kapilow pooh-poohed Marcus Maroney's correction on the definition of appogiaturas. He was dumbing down the concept, not only from a musical perspective, but also from the perspective of the scientific research of the original story. There is a serious problem with people being proudly math-illiterate, arts-illiterate, science-illiterate. This branding is just another example of the problem.

Lisa Hirsch said...

Read the target audience in conjunction with everything else. The class is for people who NEED assurance that they're not getting in over their heads. There's no dumbing down here. The class is intended for people who would be miserable in a theory or history class.

Anonymous said...

In the interest of classical music I think you might enjoy checking out Carles and Sofia. They are so blessed with such a great talent..

Carles Lama and Sofia Cabruja are two of the greatest pianists in the world.
They have been Carles & Sofia - Piano Duo
playing together for more than 25 years!
This has let them become what some people describe as “Four Hands-One Feeling”.
Founders of “Concerts4Good- Music on a Mission”, they bring a message to the world thru the music they play.
http://www.carlesandsofia.com
http://www.carlesandsofia.wordpress.com
http://www.youtube.com/watch?v=A4frF9BwFdo
http://www.facebook.com/pages/Carles-Sofia-piano-duo/107858899319697
http://www.concerts4good.com

==============
“Concerts4Good - Music on a Mission”
Founders:
Carles and Sofia, two virtuoso pianists from Spain, have long been one of Europe’s most outstanding piano duos. Since 1987, the two musicians have filled concert halls, brought audiences to tears, and achieved critical acclaim for their moving repertoire. Now, they are dedicated to advancing classical music through concerts, festivals, television projects, lectures, and other events, while also promoting humanitarian needs and social issues at every turn. For this, Carles and Sofia were awarded an honorary distinction on behalf of UNICEF.

Now, Carles and Sofia are continuing this combination of a love of music and a love for humanity through Concerts4Good: Music on a Mission. http://www.concerts4good.com It’s your chance to be part of the Phenomena too! We are actively looking for Sponsors and bookings in your area. If you’d like to be part of the sensation… check it out, sign up for our newsletter, and pass this on.